About True Brew
True Brew is a welcoming coffee shop in Lovington, NM that brings together quality drinks, comfortable service, and a relaxed place to gather. Known for its great coffee and excellent tea selection, it offers the kind of everyday stop that can brighten a morning, power a busy afternoon, or provide a calm place to catch up with friends. Whether you are stopping in for a quick cup, meeting someone for a seated conversation, or looking for a dependable place to enjoy dessert alongside your drink, True Brew is designed to make every visit feel easy, pleasant, and worth repeating. Customers appreciate the range of convenient options available, including outdoor seating, takeaway, drive-through, delivery, and no-contact delivery, along with on-site services for those who prefer to stay awhile. The atmosphere is casual and trendy, creating a space that feels comfortable without losing its polished, inviting feel. With table service, happy-hour drinks, Wi-Fi, free Wi-Fi, and a restroom available, True Brew offers the kind of thoughtful details that make a coffee shop more than just a place to buy a drink—it becomes a reliable part of the day where people can relax, work, connect, or simply enjoy a well-made beverage in a friendly setting. Accessibility and convenience are clearly a priority at True Brew, with wheelchair-accessible parking, entrance, seating, and restroom facilities helping ensure the shop is open and welcoming to more customers. Reservations are accepted, and payment is simple with credit cards and debit cards accepted. Backed by a strong 4.70 out of 5 rating from 109 reviews, True Brew has earned the trust of its community by delivering quality, comfort, and attentive service. Visit them at 105 E Harrison Ave, Lovington, NM 88260, or call +1 575-704-1717 to learn more.
Business Hours
Customer Reviews
I'm from out of town, but when I pass through, I always get coffee here. The staff is always super friendly, quick, and the coffee is delicious! Highly recommend!
Very nice people, great service. The gingerbread frappe (seasonal) was yummy and unique. Bring your dog and ask for the pupiccino! (Pup-itch-ee-no). They’ll love it!!
Trew Brew is my favorite coffee spot! I don't live in lovington however I travel a lot for doctors appointments. Every single time I go through lovington, I stop at this coffee shop and grab a Americano for the road. I love this place. Always clean, always kind and great coffee!
Looks like a small coffee shop but it's stuffed full of flavor. Drive-up or sit down either is a great way to enjoy this little business. The inside has enough room for a meeting or hanging out with friends. So many options of flavors and the staff are ready and waiting to help you decide. The parking lot is big …
Great experience! In town from Texas for a few days and had to get my morning coffee. I didn’t know that the dining room was closed but a gentleman came out to check on my and let me know the drive thru was open. The attendant that came out was friendly, and so was the person in the window. Fast …
Stopped here coming through town and needed a coffee fix. This was so convenient to get in, out and back on the road quickly. I believe I ordered a drink by the name of an Irish Haze, which was an Irish crème and hazelnut latte. Their largest drink comes in a 20 oz, which most places don’t do. That was …
Bright and cheerful workers. Nice and cozy atmosphere. Great cup of coffee! (Ordered Almond Roca but their water with fruit is my favorite summer drink.) Really good prices.
Oh my Cinnamon Bunn Frappe w coffee and milk and whip!!!! Lemon blueberry scone too. This is a great coffee shop on a long road of traveling. Like an oasis in the plains. Thank you all!
First time going today. The hot chocolate was fantastic as was the Wildcat Slap which will wake you up! The price was great! Less than 10 bucks for two drinks... you couldn't leave Starbucks without dropping nearly a 20! The wait wasn't long but quality and pricing, you can't beat! Come out and support our local businesses!
First time buying coffee here and I really love it, my vanilla latte was so good 👍 and love it I can say it is better than Starbucks, I can taste the difference between lattes and I found my new favorite coffee shop. The strawberry banana smoothie is delicious, and the apple pecan muffin was tasty sweet and big. Awesome …
