About Frocks & Rocks

Frocks & Rocks is a trusted professional services business in El Segundo, California, known for offering quality women’s clothing in a setting that makes shopping easy, welcoming, and convenient. Located at 203 W Grand Ave, the business provides customers with a thoughtfully curated experience that combines style, service, and practicality. Whether you are stopping in for a quick visit or taking time to browse in person, Frocks & Rocks is designed to make every part of the shopping experience feel smooth and enjoyable. With in-store shopping and in-store pick-up available, customers can choose the option that works best for their schedule and preferences. What sets Frocks & Rocks apart is its strong reputation and customer satisfaction. With a perfect 5.00 out of 5 rating based on 27 reviews, it is clear that shoppers value the quality of the products and the level of service they receive. The store’s commitment to accessibility also helps ensure that more customers can visit comfortably, with wheelchair-accessible parking and a wheelchair-accessible entrance creating a more inclusive and convenient experience for everyone. Payments are equally flexible, with credit cards, debit cards, and NFC mobile payments accepted to keep checkout fast and simple. For customers looking for women’s clothing they can feel confident about, Frocks & Rocks offers the kind of reliable, friendly local service that builds trust and keeps people coming back. Its accessible location, convenient payment options, and customer-focused approach make it an appealing choice for anyone seeking a quick, easy, and rewarding shopping trip. To learn more about current offerings or to connect with the store directly, customers can call +1 310-647-6256 and discover what makes Frocks & Rocks a standout destination in El Segundo.

Last updated: Aug 02, 2026

Customer Reviews

5.00
Based on 27 reviews
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Mackenzie Drewe

Had the best time shopping here! Cheyenne and Alejandra were so helpful. Love when a random find turns into cool jeans!

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Fashionably Wealthy with Bobbie Casalino-Lewis

Always something new and edgy to try, a glass of vino and in a super great vibe. Sandra knows her style, your style and is the consummate host.

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Claudia Rode

I had a fantastic experience at the store today. Ariel and the new girl were really nice, I ended buying a couple of things, I wasn't even thinking about purchasing anything at all. I will go back for sure!

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Rachel Simmons

Best customer service ever! Gave me a glass of wine while I shopped. I’m wearing the sweater I bought as I type this. Gave me advice on my dress. So friendly and fun - definitely going back!

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Angela Elisabeth

Need a refresh? Need a style makeover? Need that perfect top? What about the sparkle factor? Frocks & Rocks is a curated and often mostly locally sourced fashion conduit. Our own Sandy is a style maven with wisdom for all.

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Ziba Kaboli-Gerbrands

This is my favorite boutique in LA! You can find trendy, feminine, edgy styles at affordable prices. The owner, Sandy is incredibly warm, attentive and best of all authentic! I highly recommend this place.

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april banda

It's my favorite place to shop! The girls will style you in the most awesome outfits that you probably could not pick out for yourself. And the owner Sandy is awesome! I highly recommend ( unless you wear my size).

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William Fisher

What do I know? I'm a man. But my wife and I went in for a look and left with some great additions to her wardrobe. With the help of Sandy, the shop owner, she was able to get my wife out of her normal comfort zone and into some more up to date fashion, even a little more daring. …

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The Cruz Experience

I have to say I fell in love with the shop after visiting the first time. From the time you walk in, they make you feel comfortable, welcome and special. They learned what I was looking for and not only assisted with finding it, but providing fashionable suggestions. The shop has fashionable, trendy, classy, sexy - a little bit for …

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Passionate Exister

This store is a must stop in El Segundo! They have super cute chic items— their boutique sales associates are increíble with excellent taste and salesmanship. I needed a little sweater while out for a May gray stroll and Sandy found the perfect fit! Chey is so sweet and they both really made me comfortable. They have snacks in the …

People Also Ask

Where is Frocks & Rocks located?
Frocks & Rocks is located at 203 W Grand Ave, El Segundo, CA 90245, United States, El Segundo, CA, United States. You can get directions here.
What is Frocks & Rocks rated?
Frocks & Rocks has a rating of 5.00 out of 5 stars based on 27 customer reviews.
How do I contact Frocks & Rocks?
You can reach Frocks & Rocks by phone at +1 310-647-6256.
What type of business is Frocks & Rocks?
Frocks & Rocks is a professional services business located in El Segundo, CA. <!-- VOILA_REWRITTEN --> Frocks & Rocks is a trusted professional services business in El Segundo, California, known for offering quality women’s clothing in a setting that makes shopping easy, welcoming, …