About Diamonds Direct Fort Worth

Welcome to Diamonds Direct Fort Worth, your trusted Jewelry Store in Old University Dr, 1585 Old University Dr. With a customer rating of 4.90 from 83 reviews, we’re proud to offer great service and quality and a warm, welcoming experience for every visitor.

Last updated: May 06, 2026

Business Hours

Open Now · Saturday 10 AM-6 PM
Tuesday 10 AM-7 PM
Wednesday 10 AM-7 PM
Thursday 10 AM-7 PM
Friday 10 AM-7 PM
Saturday 10 AM-6 PM
Sunday Closed
Monday 10 AM-7 PM

Customer Reviews

4.90
Based on 83 reviews
C
Crystal Davis

Keith Hudson at Diamonds Direct, Fort Worth, TX was patient and knowledgeable on helping me choose my engagement ring. He made sure I was absolutely confident and happy with my ring. Keith has been working with diamonds for almost 40 years! We will definitely come back for Keith. Thank you Keith for your guidance in our big purchase.

G
Grace Lewis

I was completely set on getting my ring at Jared’s, but after seeing my best friend’s ring I knew I had to go to Diamonds Direct. I made an appointment and was able to get in the same day, and working with Keith made the entire experience incredible. My boyfriend and I absolutely loved him. Not only is the ring …

D
Deborah Manasco

Here's a 5-star review for your experience at Diamonds Direct: A Truly Exceptional Experience at Diamonds Direct! My experience at Diamonds Direct was absolutely phenomenal, earning a resounding five-star review! From the moment I walked in, I was treated with genuine warmth and professionalism that made me feel like family. Gwen, the owner, is truly a gem herself. Her passion …

E
Esthefhany Sura

Destiny at Diamonds Direct was amazing! She helped me replace my engagement ring and wedding band and made the whole process smooth and stress-free. She was patient, knowledgeable, and truly cared about helping me find the right pieces. I’m so happy with the outcome. Thank you, Destiny, for doing such a great job!

C
Chris begley

Been dealing with Keith for many years. Meet him when he was at the Frisco store. Keith took care of what I needed when I wasn't sure what that was for my wife's gifts. When they opened the store in Ft Worth and he transfered. Me and my wife also said that's were we'd shop. Have made several trips the …

J
Jennifer Flores

We had the best experience at Diamonds Direct! Dale helped us find my wedding ring, and she was the sweetest. She was so patient, knowledgeable, and never made us feel pressured. She truly listened to what I wanted and made the whole process feel special and stress-free. We’re so thankful for her help!

E
Elena Fedorchenko Tsukanova

I had an amazing experience at Diamonds Direct! From the moment I walked in, the team made me feel so welcomed and taken care of. A very special thank you to Vika — she was absolutely wonderful! I ordered a custom-made engagement ring with an oval diamond, and Vika guided me through every step of the process. We were able …

R
Regan Wallace

Truly cannot recommend Diamonds Direct Fort Worth enough !!! We came in to look at creating a custom engagement ring for me and left with the most incredible experience. Deb and Gwen walked us through the process of creating a custom ring so seamlessly, even sourcing the perfect emerald to match stones we already had and helping us to incorporate …

S
SG

Destiny at Diamonds Direct Fort Worth was SUPER helpful in helping my wife and I pick out a wedding band for her (which she LOVES). She communicated everything very well and was efficient in getting our rings correctly sized in a timely manner while also cleaning them and making sure they were ready for us within our short timeframe. Would …

T
T Monty

From start to finish, the entire experience at Diamonds Direct Fort Worth was absolutely incredible. I came in knowing nothing about rings and walked out with the perfect ring for the perfect girl...and it truly made for the perfect day. Terry was amazing throughout the buying process, answering every question and guiding me through each step with patience and expertise. …

People Also Ask

Where is Diamonds Direct Fort Worth located?
Diamonds Direct Fort Worth is located at 1585 Old University Dr, Fort Worth, TX 76107, United States , Old University Dr, 1585 Old University Dr, United States. You can get directions here.
What is Diamonds Direct Fort Worth rated?
Diamonds Direct Fort Worth has a rating of 4.90 out of 5 stars based on 83 customer reviews.
What are Diamonds Direct Fort Worth's hours?
Diamonds Direct Fort Worth's hours vary by day. Please check the Business Hours section above for the full weekly schedule.
How do I contact Diamonds Direct Fort Worth?
You can reach Diamonds Direct Fort Worth by phone at +1 682-214-7783.
What type of business is Diamonds Direct Fort Worth?
Diamonds Direct Fort Worth is a shopping business located in Old University Dr, 1585 Old University Dr. <!-- VOILA_REWRITTEN --> Welcome to Diamonds Direct Fort Worth, your trusted Jewelry Store in Old University Dr, 1585 Old University Dr. With a customer rating of 4.90 from 83 reviews, …